In the Loop

Back in 2010, it was quite evident not only to industry leaders, but also to the movers and shakers of the world, that print was fading out and an online platform was the way to communicate most effectively with your target audience. During that time, my wheelhouse, as a young mother, was anything relocation-related because… Continue reading Content is King, But Not All Content Deserves a Royal Title.

One of the privileges I have as a business consultant is working alongside entrepreneurs in the early stages of business creation. More often than not, people seek out complicated strategies, thinking they are the only way to achieve great success. However, many times, the simplest, most straight-forward path is more likely to be the most… Continue reading Business Model Canvas – Start-up Business

Social media advertising and content production have now become foundational pillars supportive of small business marketing. This reality is precisely why a business owner’s awareness and comprehension of social media is paramount. Education should, therefore, be a critical component of your long-term business strategy, operationalized through day-to-day tactics. We understand this can be overwhelming, and… Continue reading Professional Development Series – Social Media Focus 101

At least, not quite yet. Learning is about to occur. Gaining a proper understanding of how to run a business is critical to success. I am not referring to an MBA graduate program…At least not in the traditional sense. No, what I am referring to is real-world education. Being a business owner can obviously be… Continue reading Don’t spend one more dollar on marketing