Content is King, But Not All Content Deserves a Royal Title.
Last updated on January 24, 2023 - 3 minutes
One of the very first fields of study I dove head-first into when creating my online start-up, eye-tracking, may not have been what you first envisioned. Of course, domain names, servers, logos, website layout and design, were also an integral part of building out my brand. The MOST important aspect of my business, however, would be getting inside the mind of my customers to see how they responded to my specific type of online resource. Back then, “eye tracking studies” like this one from 2010 https://www.usability.gov/get-involved/blog/2010/03/eyetracking.html was an usual topic for anyone to research. Although, it is common practice today, analyzing consumer behaviors while sitting at the computer would give me an advantage while writing the content for my digital resource. As a business owner, my business initial goal was to understand, capture, and retain my customers’ attention, while also preventing them from clicking off our website. Even today, click-rates remain a crucial factor to properly assess consumer behavior.